About The Agency

The Beauty Lies Within Agency is a licensed coaching business, that is fully dedicated to the Professional Consultation, Training of Amateur and Professional models throughout the Western region of New York State. We also offer Premium Quality Portfolio Development via our very own photographers. We are based out of Rochester, NY with team members throughout WNY.

Mission Statement:

Beauty Lies Within Consulting Agency is a dynamic organization founded by Sheila Young Howard with a compelling vision to celebrate, mold, and empower unrepresented faces in the fashion model scene, both on and off the runway. BLWA core mission is to shine a spotlight on a diverse array of cultures, religions, genders, sexual orientations, sizes, and creeds through the transformative power of fashion and the arts.

Vision:

Through excellent service to our clients, we aim to achieve and maintain industry leadership, growth, and respect. Beauty Lies Within Agency goal’s is to nurture and develop raw talent, offering opportunities for aspiring models. We want to accelerate the world’s transition to renewable energy within modeling.

Quality:

Clients come first. To that end we strive to provide each client with services of uncompromising quality. The client's work (i.e., anything you entrust to us) will be handled with confidentiality at all times. We dedicate ourselves to the relentless pursuit of excellence in the services BLWA provide.

BIOGRAPHY:
Beauty Lies Within was founded on November 1st, 2022. But 2015 was the year I, Sheila Young-Howard, started modeling the runway and became a traveling professional model. I have been in several pageants and won the crown of Mz. Congeniality. I have been in 10-15 different magazines to the cover of 4, featured in 3 and growing. I started Beauty Lies Within Agency because of the effect on my life for modeling is a therapeutic blessing that I can share with others. Modeling can be established in 10-15 different ways from the runway to photoshoots. Within the industry, modeling can be an upshot to your career & goals that you plan to set forth. That is where I come in to upscale your desires in the industry. I started a quote by saying "Beauty Lies Within" a year after I started modeling. Beauty stands for the Beauty within you, meaning your heart. Lies, what lies within you to create that beauty. And lastly, Within, the most beautiful thing that can ever take effect is what is WITHIN you. The purity and the beauty of what is inside you will eventually show on the outside in your modeling career. Loving who you are and what you have become are your desires and wants within your heart.